What is Mashrouy?
Mashrouy, which means 'My Project', is a competition that aims to spread the idea of entrepreneurship among young people and to shed light on the vast opportunities that entrepreneurship can provide to the youth of Sudan. Mashrouy is a project that we run in partnership with the British Embassy and the Sudanese Young Businessmen’s Association, which tries to promote entrepreneurship among young people in Sudan and raise awareness within the general public. The project has the following objectives:
- To empower youth and offer them a platform to showcase their business ideas
- To boost innovation and creativity
- To contribute to socioeconomic development
- To develop potential and competent future business leaders
Twelve contestants compete with each other to present their best business ideas. Their ideas are then developed and refined by a panel of business executives, who provide valuable professional advice. After a series of challenges and twists, six contestants are chosen by the panel of judges. From these six contestants, five are then chosen by a public vote to have a chance of being one of three price winners.
The project components are:
- The televised competition where 12 contestants compete against each other and present their business ideas to a panel of Judges
- The enterprise development training for young people across Sudan
- Promoting entrepreneurship education in collaboration with Sudanese universities
- UK engagement through visits of young entrepreneurs and delegates from enterprise centres to offer an international dimension and support collaboration
- Continuous Professional Development for the young entrepreneurs through the Entrepreneurship Forum and Mashrouy Club
A mentoring scheme whereby young entrepreneurs will be supported by experts and professionals from the business sector and academies to offer them guidance and advice in the form of a business clinic and one-to-one mentoring for the selected top 24. Mashrouy is part of a collaborative partnership between the British Council, the British Embassy and the Sudanese Young Businessmen Association (SYBMA) to promote youth creative entrepreneurship in Sudan.The project is sponsored by Sudani Telecom, Albaraka Bank, CTC Group, Mashreq University and Nobles Group.
The competition in its previous seasons has achieved great success so far, including:
• Inspired hope, entrepreneurship and innovation among thousands of young people
• Four television programs have been produced, covering more than 45 episodes that have raised awareness and become a platform to educate the public about the concepts of entrepreneurship.
• A network of university professors and lecturers has been created to teach entrepreneurship and encourage students to create projects and research in this field, as the result for such collaboration the first enterprise centre was established in Sudan University of science and technology.
• Link participants to the private sector, companies and investors by creating a network of mentors and young entrepreneurs to share ideas and projects.
• The previous seasons of Mashrouy have provided training in financial planning and business management to 4,000 young people around Sudan in business start-up. This training has raised awareness about entrepreneurship and contributed to stabilising the socio-economic status of Sudan by creating more job opportunities and providing solutions to problems that directly affect Sudanese communities.
What are the prizes?
First prize is 300,000 SDG, second prize is 200,000 SDG and third prize is 150,000 SDG. All three winners will also travel to the UK for one week to meet other creative entrepreneurs and receive further training.
The call for applications has ended for Mashrouy 2018.
“A young – well relatively young nation like Sudan - needs all the energy, creativity, spirit and contribution of its youth to achieve social and economic development. That will only happen if young people are given the opportunity, space and time to play the active role to play in all spheres including business and economic activities.And that is exactly what Mashrouy has done – and continues to do.”
Irfan Siddiq - British Ambassador to Sudan.
"Mashrouy’ is a phenomenal national success in terms of the number of people who have benefited from capacity building in all the disciplines of Entrepreneurship over the last four years. We have wonderful partners who have supported this innovative programme, ensuring great visibility and scale across all Sudan’s states. In Mashrouy 4 we co-sponsored with One World Media a short documentary by Aljazeera about last year’s winners and the success of the winning project. So we were able to extend the Mashrouy name and brand far beyond Sudan’s borders, to inform the international community of the impact of Mashrouy, the influence of its winners and contestants and its contribution to the global Social Enterprise community.”
Robin Davies, Country Director, British Council Sudan.
Our selection process
The selection for the competition will be conducted professionally, neutrally and with extreme transparency. Applications will be subjected to a rigourous process by several internal committees, ending with an unbiased committee of business and management experts from various fields who will give their professional opinion on the projects. The selection process will focus on the innovative aspect of the projects, as well as the feasibility of their implementation. Applications should reflect the main objectives of the contest, which are to encourage innovative spirit in Sudan's young people and to seek non-traditional opportunities of investment and business startup.