Community development through football
Premier Skills combines the reach of the British Council with the global appeal of the Premier League to use football to develop a brighter future for young people around the world.
Drawing upon the Premier League’s expertise, the community coaching programme tackles a variety of social issues, such as health, disability, gender, inclusion and education.
In addition to coaching, a range of materials, including a dedicated website, have been created for teachers and learners of English that utilise football-based content and the British Council’s world-class expertise in English.
There is also a community project element based on the Premier League’s highly successful UK Kickz programme, linking UK community projects run by Premier League clubs to similar projects in other countries, building long-term partnerships that aim to change the lives of thousands of people.
Premier Skills has already delivered tremendous impact in 22 countries across Asia, Africa and the Americas. Since 2007 it has created training opportunities benefiting 2,300 grassroots coaches and referees who in turn have reached more than 400,000 young people.
Premier Skills in Sudan
In Sudan, working with local and international partners such as the Sudanese football Association and USAID, we've worked with more than 200 coaches, 30% of them female, to cascade the knowledge learnt from the Premier Skills course to their local area, with the ultimate aim of forming a 'Kids League'. The coaches not only disseminate the technical knowledge acquired from the course, but combine it with sessions on the use of football as a tool for community mobilisation and development, in addition to peace building and co-existence.
To date, the programme has delivered 800 technical sessions on football and 150,000 children in 12 States have been reached through the cascading training sessions.
'After participating in the Premier Skills phase two Community Sports Training in November 2012 in Khartoum, I returned to my home town, Elfashir in North Darfur. There I organised several sports activities and tournaments for children from different tribes, in Abu shook IDPs camp. This was implemented under the theme of “Equality in Education”. I reflected on the event and discovered that such small effort has the power to bring about social cohesion and foster peaceful coexistence in a community affected by a decade of conflict. The experience was very joyful and rewarding for the participants in spite of the hardship that they live in.' – Coach Mohamed Elfatih Hegazi, Sudan Kids League Elfashir
If you would like to find out more, please contact us.